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- Title
The Changing Consumer Market: 1935-1959.
- Authors
Alexis, Marcus
- Abstract
What will the consumer markets of the 1960s be like? The author indicates the changes which took place between 1935 and 1959, and shows how forces now at work will influence marketing patterns for some time to come.
- Subjects
UNITED States; CONSUMPTION (Economics); CONSUMER goods; NINETEEN sixties; WAGES &; labor productivity; MARKETING research; INCOME; ECONOMIC forecasting; CONSUMER research; CONSUMER profiling; MARKET surveys; UNITED States. Dept. of Commerce; UNITED States. Bureau of Labor Statistics; CHARTS, diagrams, etc.
- Publication
Journal of Marketing, 1962, Vol 26, Issue 1, p42
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1249630