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- Title
2. AREA ANALYSIS.
- Authors
Codner, Bernard; Hollander, Stanley C.; Dowd, Laurence P.
- Abstract
The article presents marketing abstracts pertaining to area analysis. They include "Retail Trade Areas: A Quarter-Century of Retail Trade Activity in the Philadelphia Standard Metropolitan Area 1929 to 1954," "Revival of Downtown Shopping Districts," by Paul H. Nystrom, and "European Developments and Their Effect on New Zealand," by John Peniel.
- Subjects
NEW Zealand; RETAIL industry; URBAN planning; CENTRAL business districts; SHOPPING center design &; construction; METROPOLITAN areas; URBAN renewal; ECONOMICS
- Publication
Journal of Marketing, 1959, Vol 23, Issue 4, p435
- ISSN
0022-2429
- Publication type
Abstract