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- Title
Of Rules and Role Models: How Perceptions of Parents' Mediation and Modelling Contribute to Individuals' Media Innovativeness.
- Authors
Müller, Philipp; Schmitt, Josephine B.; Krämer, Benjamin
- Abstract
Parental mediation and modelling are important factors in the development of media-related behaviors. This study explores their role for media innovation adoption. Results of a representative CATI survey (n = 434) show that perceived parental media innovativeness and mediation are related to media innovativeness at later life stages. The amount of time spent on media innovations follows the parental role-model—but only if parents also engaged in active mediation. Restrictive mediation contributes to a greater investment of money in media innovations. Individuals spend particularly little money on new media if parents were conservative media users and did not make restrictions.
- Subjects
ROLE models; SENSORY perception; FAMILY mediation; INNOVATION adoption; MASS media use; TECHNOLOGICAL innovations in mass media
- Publication
Journal of Broadcasting & Electronic Media, 2018, Vol 62, Issue 4, p692
- ISSN
0883-8151
- Publication type
Article
- DOI
10.1080/08838151.2018.1519569