Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleThe effect of attribute alignability on brand evaluation in a competitive context: The moderating role of regulatory mode.AuthorsLee, Byung‐Kwan; Suh, Taewon; Noh, Hwan‐HoPublicationJournal of Consumer Behaviour, 2021, Vol 20, Issue 6, p1508ISSN1472-0817Publication typeArticleDOI10.1002/cb.1962