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- Title
Análise da Competitividade do Cluster de Confecções no Município de Campina Grande, PB.
- Authors
de Oliveira Lacerda, Carlos César; de Souza, Sandra Maria Araújo; da Silva, Aline Lacerda Lino; Souto, Willan Breno
- Abstract
The objective of this work is to identify the fundamentals of competitiveness are present in the confections cluster located in Campina Grande-PB, from the theoretical model Zaccarelli et al. (2008). For this, the model of the author who presents 11 fundamentals to evaluate the competitiveness was used. The research is exploratory and descriptive, with quantitative-qualitative approach conducted in the form of case study. The result shows that some of the fundamentals were contemplated, while others have not shown a high level of competitiveness. Major limitation in the cluster exists as to the forms of cooperation, access to information and relationship with suppliers.
- Publication
REUNIR: Revista de Administração, Contabilidade e Sustentabilidade, 2015, Vol 5, Issue 2, p1
- ISSN
2237-3667
- Publication type
Article
- DOI
10.18696/reunir.v5i2.240