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- Title
Consumer Acceptance of Eco-Labeled Fish: A Mexican Case Study.
- Authors
Pérez-Ramírez, Mónica; Almendarez-Hernández, Marco A.; Avilés-Polanco, Gerzaín; Beltrán-Morales, Luis F.
- Abstract
Fish eco-labeling is a market-based incentive program for sustainable fisheries. This paper examines consumers' acceptance of eco-labeled fish by using data from a pilot study conducted in a coastal area of northwestern Mexico. An ordered probit model was applied, using 364 observations. The results show that most respondents favor the idea of eco-labeled fish as a sustainable option and know that this is a costlier option. Income level, consumers' occupation and frequency of fish consumption are factors taken into account in the buying decision. Price was not a statistically significant factor affecting purchase decision. The study suggests that employed consumers with knowledge of labels may prioritize their demand for eco-labeled fish. Thus, providing a clear definition of sustainability that increases consumer awareness might be a promising strategy in developing the market for eco-labeled fish. The results and their implications could be employed as an element for future development of consumer policies related to fish sustainability.
- Subjects
ECO-labeling; CONSUMER behavior; ECONOMICS
- Publication
Sustainability (2071-1050), 2015, Vol 7, Issue 4, p4625
- ISSN
2071-1050
- Publication type
Case Study
- DOI
10.3390/su7044625