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- Title
Developing a Pricing Strategy for the Los Angeles Dodgers.
- Authors
Parris, Denise Linda; Drayer, Joris; Shapiro, Stephen L.
- Abstract
The article discusses the downfall of the Los Angeles Dodgers, a professional baseball team based in Los Angeles, California, and also suggests to develop pricing policies for its revival. It mentions that the number of fans for the team averaged 36,236 per game in 2011which was major loss. It suggests the team to reassess ticket prices owing to changes in the product on and off the field.
- Subjects
LOS Angeles (Calif.); CALIFORNIA; LOS Angeles Dodgers (Baseball team); BASEBALL team management; SPORTING event ticket sales &; prices; BASEBALL fans
- Publication
Sport Marketing Quarterly, 2012, Vol 21, Issue 4, p256
- ISSN
1061-6934
- Publication type
Article