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- Title
Rebranding the Anthropocene: A Rectification of Names.
- Authors
Winner, Langdon
- Abstract
Recent attempts to rename the geological epoch in which we live, now called the "Holocene, " have produced a number of impressive suggestions. Among these the leading contender at present is the "Anthropocene. " Despite its possible advantages, there are a number of reasons why this term is ultimately misleading and unhelpful in both philosophical and policy deliberations. Especially off-putting is the word's tendency to identify the human species as a whole as the culprit in controversial changes in Earth's biosphere whose proximate sources can be more accurately identified. The new candidate term echoes discussions of "Man and . . . " in countless twentieth-century publications, an outmoded conceit rightly overcome in more recent writings on science, technology and society.
- Subjects
REBRANDING (Marketing); TECHNOLOGICAL innovations; THEORY of knowledge
- Publication
Techne: Research in Philosophy & Technology, 2017, Vol 21, Issue 2/3, p282
- ISSN
0161-7249
- Publication type
Article
- DOI
10.5840/techne2017111778