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- Title
Novel next-group recommendation approach based on sequential market basket information.
- Authors
Ma, Li-Ching
- Abstract
A market basket is a set of items included in a retail assortment that a customer buys on a shopping trip. The purpose of market basket analysis is to persuade a customer to spend more money through upselling or cross-selling. Most recommendation systems only suggest a single next-item or the top n items that a customer is most likely to buy. A company might succeed in convincing a customer to spend more money to increase sales revenue if a recommendation system can suggest the next or top n groups of items that customers are likely to buy according to the items in their basket. Based on the similarity upper approximation clustering, Borda majority count and PrefixSpan algorithm, this paper proposes a novel next-group recommendation approach according to sequential market basket information. Compared with the previous methods, the proposed approach can provide next-group instead of next-item recommendation, which may create more opportunities for customers to increase their spending.
- Subjects
RECOMMENDER systems; CONSUMER behavior; CONSUMERS; SEQUENTIAL pattern mining; MARKETING research
- Publication
Electronic Commerce Research, 2023, Vol 23, Issue 4, p2399
- ISSN
1389-5753
- Publication type
Article
- DOI
10.1007/s10660-022-09543-x