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THE VALUE OF PHYSICIAN ADVERTISING IN THE YELLOW PAGES: DOES THE DOCTOR KNOW BEST?
- Published in:
- Journal of Health Care Marketing, 1992, v. 12, n. 1, p. 55
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- Publication type:
- Article
Policies for Hospital Sales Programs: investigating Differences in Implementation.
- Published in:
- Journal of Health Care Marketing, 1989, v. 9, n. 4, p. 41
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- Publication type:
- Article
Dental Services Advertising: Does It Affect Consumers?
- Published in:
- Journal of Health Care Marketing, 1989, v. 9, n. 4, p. 27
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- Publication type:
- Article
PHYSICIAN MARKETING IN THE RESTRUCTURED MEDICAL SERVICES FIELD.
- Published in:
- Journal of Health Care Marketing, 1987, v. 7, n. 3, p. 7
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- Publication type:
- Article
PUBLICATIONS.
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 3, p. 69
- Publication type:
- Article
AN INVESTIGATION OF CLIENTS' AND PRACTITIONERS' VIEWS OF THE EFFECT OF PHYSICAL THERAPY ADVERTISING AND ITS CONTENT.
- Published in:
- Journal of Health Care Marketing, 1986, v. 6, n. 3, p. 12
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- Publication type:
- Article
PHYSICIANS AND ADVERTISING.
- Published in:
- Journal of Health Care Marketing, 1985, v. 5, n. 4, p. 39
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- Publication type:
- Article
Inkaufnehmen von Operationskosten als Privatpatient – Kosten stellen keine Werbungskosten dar.
- Published in:
- Journal für Medizin- und Gesundheitsrecht (JMG), 2020, n. 4, p. 231, doi. 10.37942/jmg202004023101
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- Publication type:
- Article
Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers.
- Published in:
- 2018
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- Publication type:
- Book Review
Werbeverbot für Fernbehandlungen.
- Published in:
- GesR: Gesundheitsrecht, 2020, v. 19, n. 10, p. 662, doi. 10.9785/gesr-2020-191025
- Publication type:
- Article
Gesundheitsbezogene Werbung für Nahrungsergänzungsmittel – B-Vitamine II.
- Published in:
- GesR: Gesundheitsrecht, 2020, v. 19, n. 10, p. 652, doi. 10.9785/gesr-2020-191016
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- Publication type:
- Article
Ärzte dürfen nur tatsächlich verliehene Titel führen.
- Published in:
- GesR: Gesundheitsrecht, 2019, v. 18, n. 9, p. 564, doi. 10.9785/gesr-2019-180909
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- Publication type:
- Article
Major Changes to USMLE Now Becoming Operational.
- Published in:
- Journal of Medical Regulation, 2021, v. 107, n. 3, p. 44
- Publication type:
- Article
Preventicum: The osmotic space of health.
- Published in:
- Current Sociology, 2017, v. 65, n. 4, p. 492, doi. 10.1177/0011392117694070
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- Publication type:
- Article
Marketing Medicine to the Public: A Reader's Guide.
- Published in:
- JAMA: Journal of the American Medical Association, 2002, v. 287, n. 6, p. 774, doi. 10.1001/jama.287.6.774-JMS0213-4-1
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- Publication type:
- Article
Reply to Mr. Fry.
- Published in:
- 1990
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- Publication type:
- Letter
Merck manipulated Vioxx research, claims study.
- Published in:
- Chemistry & Industry, 2008, n. 9, p. 11
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- Publication type:
- Article
Medical Advertisements in Medical Journals: the Case Against.
- Published in:
- Academic Emergency Medicine, 2009, v. 16, n. 10, p. 981, doi. 10.1111/j.1553-2712.2009.00533.x
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- Publication type:
- Article
Academic Emergency Medicine Can Print Pharmaceutical Advertising While Not Compromising Its Mission or Its Integrity.
- Published in:
- Academic Emergency Medicine, 2009, v. 16, n. 10, p. 978, doi. 10.1111/j.1553-2712.2009.00534.x
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- Publication type:
- Article
Health promotion program advertising: An assessment of primary strategies in a medical care setting.
- Published in:
- Wellness Perspectives, 1991, v. 8, n. 1, p. 3
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- Publication type:
- Article
Anatomizing the Trade.
- Published in:
- Technology & Culture, 2013, v. 54, n. 3, p. 531, doi. 10.1353/tech.2013.0108
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- Publication type:
- Article
Instruments of Medical Information.
- Published in:
- Technology & Culture, 2013, v. 54, n. 3, p. 563, doi. 10.1353/tech.2013.0114
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- Publication type:
- Article
Hails From the Crypt: A Terror Management Health Model Investigation of the Effectiveness of Health-Oriented Versus Celebrity-Oriented Endorsements.
- Published in:
- Personality & Social Psychology Bulletin, 2014, v. 40, n. 3, p. 289, doi. 10.1177/0146167213510745
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- Publication type:
- Article
Argumentative Patterns in Over-the-Counter Medicine Advertisements.
- Published in:
- Argumentation, 2016, v. 30, n. 1, p. 81, doi. 10.1007/s10503-015-9373-3
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- Publication type:
- Article
25. MARKETS-SPECIFIC PRODUCTS.
- Published in:
- 1953
- By:
- Publication type:
- Abstract
Failure of current public educational campaigns to impact on the initial response of patients with possible heart attack.
- Published in:
- Internal Medicine Journal, 2005, v. 35, n. 5, p. 279, doi. 10.1111/j.1445-5994.2004.00798.x
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- Publication type:
- Article
Nursing ad campaign gets a boost.
- Published in:
- American Nurse, 2001, v. 33, n. 1, p. 10
- Publication type:
- Article
The Appropriateness of Fear Appeal use for Health Care Marketing to the Elderly: Is It OK to Scare Granny?
- Published in:
- Journal of Business Ethics, 1993, v. 12, n. 1, p. 45, doi. 10.1007/BF01845786
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- Publication type:
- Article
From the Food and Drug Administration.
- Published in:
- 1991
- By:
- Publication type:
- journal article
Extracorporeal shock wave lithotripsy: what does the surgeon do?
- Published in:
- 1989
- By:
- Publication type:
- Letter
An Analysis of Tzu Chi's Public Communication Campaign on Body Donation.
- Published in:
- China Media Research, 2008, v. 4, n. 1, p. 56
- By:
- Publication type:
- Article
AROUND THE GLOBE.
- Published in:
- Australian Journal of Pharmacy, 2018, v. 99, p. 10
- Publication type:
- Article
Marketing Initiatives Build Brand Awareness.
- Published in:
- Marketing Health Services, 2008, v. 28, n. 2, p. 8
- By:
- Publication type:
- Article
Health Hazard?
- Published in:
- Marketing Health Services, 2005, v. 25, n. 4, p. 14
- By:
- Publication type:
- Article
A Longitudinal Study of the Attitudes of the Medical Profession Towards Competition and Advertising.
- Published in:
- 1998
- By:
- Publication type:
- Abstract
The Opinions and Experiences of Family Physicians Regarding Direct-to-Consumer Advertising.
- Published in:
- 1998
- By:
- Publication type:
- Abstract
Gender stereotyping in medical advertising: Much ado about something?
- Published in:
- Sex Roles, 1993, v. 29, n. 11-12, p. 829, doi. 10.1007/BF00289221
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- Publication type:
- Article
Health, Medicine, and Food Messages in Television Commercials During 1992 and 1998.
- Published in:
- Journal of School Health, 2000, v. 70, n. 2, p. 61, doi. 10.1111/j.1746-1561.2000.tb07245.x
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- Publication type:
- Article
USED THEM IN HIS BLOW GUN.
- Published in:
- Journal of Education, 1891, v. 33, n. 18, p. 285
- Publication type:
- Article
Marketplace Mythology and Discourses of Power.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 162, doi. 10.1086/383432
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- Publication type:
- Article
Concrete Action Plans in TV Messages to Increase Reading of Drug Warnings.
- Published in:
- Journal of Consumer Research, 1979, v. 6, n. 3, p. 256, doi. 10.1086/208767
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- Publication type:
- Article
Children's Receptivity to Proprietary Medicine Advertising.
- Published in:
- Journal of Consumer Research, 1979, v. 6, n. 3, p. 247, doi. 10.1086/208766
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- Publication type:
- Article
Too close for comfort: leveraging identity-based relevance through targeted health information backfires for Black Americans.
- Published in:
- Journal of Communication, 2023, v. 73, n. 5, p. 511, doi. 10.1093/joc/jqad022
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- Publication type:
- Article
Consumer Response to Physicians's Advertisements.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 3, p. 35, doi. 10.1007/BF02739318
- Publication type:
- Article
Short-term promotions with the promotional return address sticker.
- Published in:
- ENT: Ear, Nose & Throat Journal, 1998, v. 77, n. 8, p. 684, doi. 10.1177/014556139807700818
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- Publication type:
- Article
"Office Away From the Office" Brings in White Collar Crowd.
- Published in:
- ENT: Ear, Nose & Throat Journal, 1997, v. 76, n. 1, p. 50, doi. 10.1177/014556139707600122
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- Publication type:
- Article
Ultra-convincing & free: Videotaped testimonials presented in-house.
- Published in:
- ENT: Ear, Nose & Throat Journal, 1996, v. 75, n. 3, p. 174, doi. 10.1177/014556139607500319
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- Publication type:
- Article
A Moral Examination of Medical Advertising.
- Published in:
- Business & Society Review (00453609), 1988, n. 64
- By:
- Publication type:
- Article
Is Corporate Medicine Healthy for America?
- Published in:
- Business & Society Review (00453609), 1984, n. 51
- By:
- Publication type:
- Article
Dental and medical advertising: comparative analysis of the rules of professional conduct.
- Published in:
- RGO: Revista Gaúcha de Odontologia, 2018, v. 66, n. 2, p. 166, doi. 10.1590/1981-8637201800020000103472
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- Publication type:
- Article