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- Title
Implementing PC Technology with Organizational Change.
- Authors
Beard, Fred K.
- Abstract
The article reports that organizational change theory suggests that many mass communication units are in a transitional state regarding personal computer technology. The change literature also warns that this transitional state can be one of frustration, disappointment, and disillusionment for organization members. Many mass communication educators are quick to embrace new technology in the classroom and are very sophisticated in their use of PCs. These early adopters, for reasons of their own, found the time to learn and implement the technology. Organizational change theorists offer a useful typology of barriers and obstacles to the successful implementation of an educational innovation.
- Subjects
ORGANIZATIONAL change; COMMUNICATION; PERSONAL computers; EDUCATIONAL technology; EDUCATIONAL innovations; EDUCATIONAL planning
- Publication
Journalism Educator, 1991, Vol 46, Issue 1, p70
- ISSN
0022-5517
- Publication type
Article
- DOI
10.1177/107769589104600112