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- Title
ORGANIZED GROUPS.
- Authors
Herring, E. Pendleton
- Abstract
Organized groups embrace political parties, trade associations, labor unions, professional organizations, and the host of leagues, societies, and councils that bring men together for some common purpose. The concern is not with the social, economic, or political policies of such groups or with the weaknesses or merits of their respective objectives. Attention is centered upon problems relevant to all organized effort to secure a cohesive following and to rally public support. Brief accounts of the publicity and organizational work of relevant groups together with descriptions of current propaganda campaigns will be presented. Through a persistent sampling of such activities a useful clearing house for both the man of affairs and the scholar may be developed. Why groups of fellow citizens engage in campaigns, and what comes of such efforts, offer fertile fields of inquiry to those who would understand mass action. Even a brief analysis of the activities of the National League of Women Voters during the past two and a half years to change the public mind about patronage indicates some of the complex elements involved in a campaign worthy of the name.
- Subjects
PUBLIC opinion; PUBLIC support; POLITICAL parties; TRADE associations; LABOR unions; PROFESSIONAL associations; SOCIAL change
- Publication
Public Opinion Quarterly, 1937, Vol 1, Issue 1, p119
- ISSN
0033-362X
- Publication type
Article