We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Development of a scale to measure the perceived benefits and risks of online shopping.
- Authors
Forsythe, Sandra; Chuanlan Liu; Shannon, David; Gardner, Liu Chun
- Abstract
In this paper, we report the development of scales to measure the perceived benefits and risks associated with online shopping. Based on an exploratory qualitative inquiry and quantitative assessment, a four-factor scale of perceived benefits and a three-factor scale of perceived risks of online shopping were developed. Results from two national samples support the proposed measures of perceived benefits and risks associated with online shopping in terms of construct, convergent, discriminate, nomological, and predictive validity. Variation of these perceptions over time was also examined to test scale stability over time and to describe the evolution of online shopping.
- Subjects
ELECTRONIC commerce; SHOPPING; SAMPLES (Commerce); TRUTHFULNESS &; falsehood; INTERNET marketing; RETAIL industry
- Publication
Journal of Interactive Marketing, 2006, Vol 20, Issue 2, p55
- ISSN
1094-9968
- Publication type
Article
- DOI
10.1002/dir.20061