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- Title
Remanufacturing Strategy Considering Green Consumers and Environmental Policy Guidance.
- Authors
Zhu, Yujiao; Gao, Liang
- Abstract
Low carbon production, as one kind of eco-friendly process, has received widespread attention from demand, supply and government side. Meanwhile, the structure of the marketplace is subtly changed as the emergence of the green consumers. In this work, we build consumer's utility model considering both the new product and remanufactured product to investigate the price strategy for manufacturer and the effect of environmental policy for government. For the manufacturer, the model can serve as a decision-supporting to plan the price strategy of the remanufactured product. Our findings indicate that the price strategy depends on the green segment size and the price strategy made by a profit-driven manufacturer may not be the better choice for the environment. For the environmental policy makers, when the government implements the cap-and-trade mechanism, our findings show that the carbon price should not be set too low or too high. Only an appropriate carbon price can unify the economic and environmental incentives of the manufacturer, and then make the environmental policy meaningful.
- Subjects
REMANUFACTURING; CARBON products manufacturing; EMISSIONS trading policy; CARBON pricing; ENVIRONMENTAL policy; UTILITY theory; MANUFACTURED products
- Publication
Journal of Advanced Manufacturing Systems, 2017, Vol 16, Issue 4, p385
- ISSN
0219-6867
- Publication type
Article
- DOI
10.1142/S0219686717500238