Found: 22
Select item for more details and to access through your institution.
How buyers forecast: Buyer-seller relationship as a boundary condition of the impact bias.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 31, doi. 10.1007/s11002-010-9133-y
- By:
- Publication type:
- Article
Preface.
- Published in:
- Advances in Consumer Research, 2022, v. 50, p. iii
- By:
- Publication type:
- Article
Culture, Relationship Norms, and Perceived Fairness of Asymmetric Pricing.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
All Numbers are Not Created Equal: Price Points, Price Processing and Price Rigidity.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
Cumulative impact neglect in processing sequential changes.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2023, v. 33, n. 1, p. 133, doi. 10.1002/jcpy.1294
- By:
- Publication type:
- Article
When the "Charm of Three" Fades: Mental Imagery Moderates the Impact of the Number of Ad Claims on Persuasion.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2022, v. 32, n. 3, p. 484, doi. 10.1002/jcpy.1256
- By:
- Publication type:
- Article
Guess Who Buys Cheap? The Effect of Consumers' Goal Orientation on Product Preference.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2020, v. 30, n. 3, p. 506, doi. 10.1002/jcpy.1148
- By:
- Publication type:
- Article
Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral.
- Published in:
- Management Science, 2016, v. 62, n. 10, p. 2952, doi. 10.1287/mnsc.2015.2289
- By:
- Publication type:
- Article
PRICE POINTS AND PRICE RIGIDITY.
- Published in:
- Review of Economics & Statistics, 2011, v. 93, n. 4, p. 1417, doi. 10.1162/REST_a_00178
- By:
- Publication type:
- Article
语言风格对在线评论有用性的影响： 调节定向视角.
- Published in:
- Nankai Business Review, 2024, v. 27, n. 3, p. 234
- By:
- Publication type:
- Article
When Two Plus Two Is Not Equal to Four: Errors in Processing Multiple Percentage Changes.
- Published in:
- Journal of Consumer Research, 2007, v. 34, n. 3, p. 327, doi. 10.1086/518531
- By:
- Publication type:
- Article
Asymmetric Wholesale Pricing: Theory and Evidence.
- Published in:
- Marketing Science, 2006, v. 25, n. 2, p. 131, doi. 10.1287/mksc.1050.0138
- By:
- Publication type:
- Article
Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 3, p. 330, doi. 10.1509/jmkr.46.3.330
- By:
- Publication type:
- Article
On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing.
- Published in:
- Marketing Science, 2019, v. 38, n. 2, p. 317, doi. 10.1287/mksc.2018.1137
- By:
- Publication type:
- Article
Strategic responses of stigmatized Chinese manufacturing firms to formal and informal environmental regulative pressures through enhanced corporate social responsibility effort.
- Published in:
- Corporate Social Responsibility & Environmental Management, 2019, v. 26, n. 6, p. 1235, doi. 10.1002/csr.1744
- By:
- Publication type:
- Article
Coupons or Free Shipping? Effects of Price Promotion Strategies on Online Review Ratings.
- Published in:
- Information Systems Research, 2021, v. 32, n. 2, p. 633, doi. 10.1287/isre.2020.0987
- By:
- Publication type:
- Article
When More Is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 4, p. 64, doi. 10.1509/jm.10.0443
- By:
- Publication type:
- Article
In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices.
- Published in:
- Journal of Consumer Research, 2022, v. 48, n. 6, p. 1050, doi. 10.1093/jcr/ucab040
- By:
- Publication type:
- Article
Culture, Relationship Norms, and Dual Entitlement.
- Published in:
- Journal of Consumer Research, 2018, v. 45, n. 1, p. 1, doi. 10.1093/jcr/ucx118
- By:
- Publication type:
- Article
When marketing strategy meets culture: the role of culture in product evaluations.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 384, doi. 10.1007/s11747-017-0525-x
- By:
- Publication type:
- Article
Cultural Differences in Consumer Impatience.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 291, doi. 10.1509/jmkr.2005.42.3.291
- By:
- Publication type:
- Article
Holiday Price Rigidity and Cost of Price Adjustment.
- Published in:
- Economica, 2010, v. 77, n. 305, p. 172, doi. 10.1111/j.1468-0335.2008.00738.x
- By:
- Publication type:
- Article