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- Title
CHALLENGES OF THE THIRD PARTY DISTRIBUTION AND MANAGEMENT MODEL: A CASE STUDY ON bKASH.
- Authors
Ashfaque, Afnan; Khan, Isma; Bashar, Abul
- Abstract
The article highlights the challenges of the third party distribution and management model using the case study of the mobile payment company, bKash. Topics include that bKash incorporates a third-party logistics model and provides services to its clients through commission based agents instead of payroll employees typically assigned by other business organizations.
- Subjects
BANGLADESH; MOBILE commerce; PAYMENT systems; THIRD-party logistics; COMMERCIAL agents
- Publication
Independent Business Review, 2018, Vol 11, Issue 1/2, p46
- ISSN
1996-3572
- Publication type
Article