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The Effect of Differences in the Number of Attribute Levels on Conjoint Results.
- Published in:
- Marketing Letters, 1990, v. 1, n. 2, p. 113, doi. 10.1007/BF00435295
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- Publication type:
- Article
When !@#? (Bad Stuff) Happens... Effects of Related and Unrelated Positive Associations on the Influence of Negative Secondary Associations.
- Published in:
- Advances in Consumer Research, 1998, v. 25, n. 1, p. 349
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- Publication type:
- Article
Commercial Clutter: Effects of 15-Second Television Ads on Consumer Recall.
- Published in:
- Advances in Consumer Research, 1989, v. 16, n. 1, p. 473
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- Article
HOLISTIC CONJOINT.
- Published in:
- Advances in Consumer Research, 1986, v. 13, n. 1, p. 282
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- Publication type:
- Article
CAN THE MULTI-ATTRIBUTE ATTITUDE MODEL BE UTILIZED TO PREDICT PROBABILITIES OF BRAND CHOICE?
- Published in:
- Advances in Consumer Research, 1977, v. 4, n. 1, p. 111
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- Publication type:
- Article
HALO EFFECTS IN BRAND BELIEF MEASUREMENT: IMPLICATIONS FOR ATTITUDE MODEL DEVELOPMENT.
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- Advances in Consumer Research, 1974, v. 1, n. 1, p. 280
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- Publication type:
- Article
Optimal Entry Timing in Markets with Social Influence.
- Published in:
- Management Science, 2009, v. 55, n. 6, p. 926, doi. 10.1287/mnsc.1080.0993
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- Publication type:
- Article
Factors Affecting Coupon Redemption Rates.
- Published in:
- Journal of Marketing, 1982, v. 46, n. 4, p. 102, doi. 10.1177/002224298204600411
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- Article
DAMAGED DAMAGES: ERRORS IN PATENT AND FALSE ADVERTISING LITIGATION.
- Published in:
- Alabama Law Review, 2021, v. 73, n. 2, p. 385
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- Publication type:
- Article
The Direction of Causality Between Perceptions, Affect, and Behavior: An Application to Travel Behavior.
- Published in:
- Journal of Consumer Research, 1980, v. 6, n. 4, p. 370, doi. 10.1086/208780
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- Publication type:
- Article
The Prediction of Individual Probabilities of Brand Choice.
- Published in:
- Journal of Consumer Research, 1978, v. 5, n. 3, p. 163, doi. 10.1086/208727
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- Publication type:
- Article
Dashboards as a Service: Why, What, How, and What Research Is Needed?
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- Journal of Service Research, 2009, v. 12, n. 2, p. 175, doi. 10.1177/1094670509344213
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- Publication type:
- Article
Turf Wars: Product Line Strategies in Competitive Markets.
- Published in:
- Marketing Science, 2016, v. 35, n. 1, p. 128, doi. 10.1287/mksc.2015.0945
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- Publication type:
- Article
Competitor See, Competitor Do: Incumbent Entry in New Market Niches.
- Published in:
- Marketing Science, 2005, v. 24, n. 1, p. 55, doi. 10.1287/mksc.1040.0064
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- Publication type:
- Article
Competitive Responsiveness.
- Published in:
- 2005
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- Publication type:
- Editorial
Brand Equity and Vertical Product Line Extent.
- Published in:
- Marketing Science, 1998, v. 17, n. 4, p. 356, doi. 10.1287/mksc.17.4.356
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- Publication type:
- Article
MARKET SHARE AND DISTRIBUTION: A GENERALIZATION, A SPECULATION, AND SOME IMPLICATIONS.
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- Marketing Science, 1995, v. 14, n. 3, p. G190, doi. 10.1287/mksc.14.3.G190
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- Publication type:
- Article
AN EMPIRICAL POOLING APPROACH FOR ESTIMATING MARKETING MIX ELASTICITIES WITH PIMS DATA.
- Published in:
- Marketing Science, 1993, v. 12, n. 1, p. 103, doi. 10.1287/mksc.12.1.103
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- Article
CONJOINT RELIABILITY MEASURES.
- Published in:
- Marketing Science, 1989, v. 8, n. 4, p. 371, doi. 10.1287/mksc.8.4.371
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- Publication type:
- Article
CONJOINT ANALYSIS RELIABILITY: EMPIRICAL FINDINGS.
- Published in:
- Marketing Science, 1988, v. 7, n. 3, p. 271, doi. 10.1287/mksc.7.3.271
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- Publication type:
- Article
AN INVESTIGATION INTO THE ORDER OF THE BRAND CHOICE PROCESS.
- Published in:
- Marketing Science, 1984, v. 2, n. 4, p. 267
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- Publication type:
- Article
Commentaries and Rejoinder to “Does Quality Win? Network Effects Versus Quality in High-Tech Markets”.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 150, doi. 10.1509/jmkr.46.2.150
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- Publication type:
- Article
Measuring Trademark Dilution by Tarnishment.
- Published in:
- Indiana Law Journal, 2020, v. 95, n. 3, p. 683
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- Article
Virtual competition.
- Published in:
- Marketing Research, 1997, v. 9, n. 4, p. 44
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- Publication type:
- Article
Guest Editorial: Is Marketing Academia Losing Its Way?
- Published in:
- 2009
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- Publication type:
- Editorial
Competitive marketing behavior in industrial markets.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 2, p. 45, doi. 10.1177/002224299405800204
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- Publication type:
- Article
MARKETING: How Much Can Be Cut?
- Published in:
- Financial Executive, 2009, v. 25, n. 5, p. 48
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- Publication type:
- Article
Guest Editorial: Responsible Research in Marketing.
- Published in:
- 2022
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- Publication type:
- Editorial
What Attracts Customers to Online Stores, and What Keeps Them Coming Back?
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 4, p. 465, doi. 10.1177/009207002236918
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- Publication type:
- Article
Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing.
- Published in:
- Marketing Letters, 2022, v. 33, n. 4, p. 705, doi. 10.1007/s11002-022-09639-2
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- Publication type:
- Article
The past, present, and future of brand research.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 151, doi. 10.1007/s11002-020-09524-w
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- Publication type:
- Article
Pooling Logit Models.
- Published in:
- Journal of Marketing Research (JMR), 1986, v. 23, n. 3, p. 281, doi. 10.2307/3151486
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- Publication type:
- Article
Forecasting the Impact of Socioeconomic and Demographic Change on Product Demand.
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- Journal of Marketing Research (JMR), 1985, v. 22, n. 4, p. 415, doi. 10.2307/3151586
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- Publication type:
- Article
Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities.
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- Journal of Marketing Research (JMR), 1984, v. 21, n. 3, p. 259, doi. 10.2307/3151602
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- Publication type:
- Article