Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleAttributions to Individual or Group? A Study on Gender Differences.AuthorsChun Zhang; Laroche, Michel; Richard, Marie-OdileAbstractThe article focuses on a study that explores self-construal literature and the interdependent theory the current work examines the gender difference in attribution behavior.SubjectsGENDER differences (Psychology); COMMERCIAL products; CONSUMER behaviorPublicationAdvances in Consumer Research, 2016, Vol 44, p768ISSN0098-9258Publication typeArticle