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- Title
Marketing System Based on User Satisfaction.
- Authors
Shubai Wang; Ming-Hsun Chiang, James
- Abstract
Forty years' experience of China's reform and opening up and numerous excellent cases of successful enterprises and brands prove that "satisfaction marketing" must conform to a specific social value system. The core goal of building a market mechanism with Chinese characteristics has always been to satisfy the people, clients and consumers. Taking "customer satisfaction" as the value standard of enterprise operation to respond to the expectation of market consumers. This is also the purpose of this paper. In the terms of research methods, through the research and elaboration of the user satisfaction marketing system, this paper will explore and establish a positive marketing theory incentive mechanism in line with the mainstream value orientation of the society, take the development status of Chinese and foreign enterprise brands as the research object for qualitative analysis, mainly describe a real prospect of Chinese and foreign enterprises brand user satisfaction marketing at present. On this basis, the conclusion of this paper is drawn. Namely, to further analyze and elaborate how enterprises constantly learn, discover and understand the new pain points of users through the satisfaction marketing system, thereby generating the demand for new products or functions, and then developing, designing and producing more new products or services, thus forming a new product sales cycle, in order to help enterprises to bring new second growth opportunities.
- Subjects
CHINA; MARKETING; SATISFACTION; SOCIAL enterprises; CUSTOMER satisfaction; BRANDING (Marketing); MARKETING theory
- Publication
Journal of Marketing & Management, 2022, Vol 13, Issue 1, p12
- ISSN
2153-9715
- Publication type
Article