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- Title
A Longitudinal Assessment of Online Privacy Notice Readability.
- Authors
Milne, George R; Culnan, Mary J; Greene, Henry
- Abstract
This study evaluates the readability of a set of 312 online privacy notices across two periods and finds that the readability has declined and notices have grown in length over the period. The authors assess these findings against the public policy backdrop and make recommendations for improving current online privacy notices based on the study results.
- Subjects
COMPUTER security; PRIVACY; POLITICAL planning; PUBLIC administration; DATA protection
- Publication
Journal of Public Policy & Marketing, 2006, Vol 25, Issue 2, p238
- ISSN
0743-9156
- Publication type
Article
- DOI
10.1509/jppm.25.2.238