We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe Thursday Murder Club: Launching a megabrand author – a publishing case study.AuthorsBarker, David; Mitchell, CatPublicationLOGOS: The Journal of the World Book Community, 2022, Vol 33, Issue 1, p7ISSN0957-9656Publication typeAcademic JournalDOI10.1163/18784712-03104029