Your institution may have access to this item. Find your institution then sign in to continue.

Title: Creating fans from scratch: A qualitative analysis of child consumer brand perceptions of a new sport team.
Authors: Reifurth, Katherine R.N.; Wear, Henry T.; Heere, Bob
Publication: Sport Management Review, 2020, Vol 23, Issue 3, p428
ISSN: 1441-3523
Publication type: Academic Journal

We found a match

Creating fans from scratch: A qualitative analysis of child consumer brand perceptions of a new sport team.