Title

Creating fans from scratch: A qualitative analysis of child consumer brand perceptions of a new sport team.

Authors

Reifurth, Katherine R.N.; Wear, Henry T.; Heere, Bob

Publication

Sport Management Review, 2020, Vol 23, Issue 3, p428

ISSN

1441-3523

Publication type

Academic Journal

DOI

10.1016/j.smr.2019.07.003