Title

Retail futures: Customer experience, phygital retailing, and the Experiential Retail Territories perspective

Authors

Alexander, Bethan; Varley, Rosemary

Publication

JOURNAL OF RETAILING AND CONSUMER SERVICES, 2025, Vol 82

ISSN

0969-6989

Publication type

Academic Journal

DOI

10.1016/j.jretconser.2024.104108