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Title: Retail futures: Customer experience, phygital retailing, and the Experiential Retail Territories perspective
Authors: Alexander, Bethan; Varley, Rosemary
Publication: JOURNAL OF RETAILING AND CONSUMER SERVICES, 2025, Vol 82
ISSN: 0969-6989
Publication type: Academic Journal
DOI: 10.1016/j.jretconser.2024.104108

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Retail futures: Customer experience, phygital retailing, and the Experiential Retail Territories perspective