We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communicationsAuthorsKirk, Colleen P.; Givi, JulianPublicationJOURNAL OF BUSINESS RESEARCH, 2025, Vol 186ISSN0148-2963Publication typeAcademic JournalDOI10.1016/j.jbusres.2024.114984