Title

Marketing Capabilities, Strategy, and Performance in International Small- and Medium-Sized Enterprises.

Authors

Chang, Hsing-Hua Stella; Knight, Gary; Fong, Cher-Min

Publication

Journal of International Marketing, 2024, Vol 32, Issue 4, p21

ISSN

1069-031X

Publication type

Academic Journal

DOI

10.1177/1069031X231221804