Title

The mediating role of marketing management in the relationship between online presence and product innovation among SMEs.

Authors

Pérez-Orozco, Allan; Leiva, Juan Carlos; Mora-Esquivel, Ronald

Publication

Journal of Economics, Finance & Administrative Science, 2024, Vol 29, Issue 58, p246

ISSN

2077-1886

Publication type

Academic Journal

DOI

10.1108/JEFAS-04-2022-0087