Title

Social marketing theory development goals: an agenda to drive change.

Authors

Rundle-Thiele, Sharyn; David, Patricia; Willmott, Taylor; Pang, Bo; Eagle, Lynne; Hay, Rachel

Publication

Journal of Marketing Management, 2019, Vol 35, Issue 1/2, p160

ISSN

0267-257X

Publication type

Academic Journal

DOI

10.1080/0267257X.2018.1559871