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Title: Insidious Effects of Syntactic Complexity: Are Ads Targeting Older Adults Too Complex to Remember?
Authors: Kim, Dongwook; Mishra, Sanjay; Wang, Ze; Singh, Surendra N.
Publication: Journal of Advertising, 2016, Vol 45, Issue 4, p509
ISSN: 0091-3367
Publication type: Academic Journal
DOI: 10.1080/00913367.2016.1262301

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Insidious Effects of Syntactic Complexity: Are Ads Targeting Older Adults Too Complex to Remember?