Title

Insidious Effects of Syntactic Complexity: Are Ads Targeting Older Adults Too Complex to Remember?

Authors

Kim, Dongwook; Mishra, Sanjay; Wang, Ze; Singh, Surendra N.

Publication

Journal of Advertising, 2016, Vol 45, Issue 4, p509

ISSN

0091-3367

Publication type

Academic Journal

DOI

10.1080/00913367.2016.1262301