The article reports on the representation agreement for the Latin American area signed by Reductores Argentinos SRL (Redu-Ar) with the German company Ziehl-Abbeg AG, one of the leaders in elevator motor manufacture. Javier García, Ziehl-Abegg's representative, says the agreement is very promissory in Latin America. He also mentioned the characteristics of Ziehl-Abegg's products for the vertical-transportation industry.