Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleRhetoric of Logos: A Primer for Visual Language.AuthorsHorton, AmandaSubjectsRHETORIC of Logos: A Primer for Visual Language (Book); HELMANN, Eduard; SWITZER, Brian; LOGO design; VISUAL communication; NONFICTIONPublicationTechnical Communication, 2018, Vol 65, Issue 1, p116ISSN0049-3155Publication typeBook Review