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- Title
SUSTAINABILITY OF MEDIA USE IN THE REPUBLIC OF NORTHERN MACEDONIA AT THE TIME OF COVID-19.
- Authors
ABDULLAHI, Enver
- Abstract
During the time of lockdown that resulted from COVID-19 situation, the media industry experienced a tremendous increase in demand for information content and entertainment all over the world. In this article we try to find answer to the following questions: (1) What impact did the pandemic have on media consumption among potential consumers in the Republic of Northern Macedonia? (2) How was the information about the COVID-19 virus spread by the media? (3) What media were most used in Macedonia to get information about the virus and the situation caused by the COVID-19 virus? (4) Which forms of the media were the most reliable for obtaining information about COVID-19? This paper is an empirical study that will provide answers regarding media consumption in the Republic of Northern Macedonia at the time of the Covid-19 pandemic. About 200 people were surveyed in the period from September to December 2020 regarding their attitudes towards the media during the pandemic and the way of informing about the situation caused by COVID-19. All surveys were conducted with the same methodology and were conducted as an online survey (survey, questionnaire). A survey specification by age and gender groups provides the paper with representative results in order to find out the correlation between the reliability amongst traditional media and contemporary media, such as, internet and other social networks.
- Subjects
MACEDONIA; COVID-19; COVID-19 pandemic; VIRAL transmission; MEDIA consumption; PANDEMICS
- Publication
Vizione, 2021, Issue 37, p61
- ISSN
1409-8962
- Publication type
Article