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- Title
MOTIVES OF USERS TOWARDS FITNESS SERVICES AND FACTORS THAT INFLUENCE THE CHOICE OF FITNESS CENTAER -- IN THE ROLE OF RESIDENTS AND TOURISTS.
- Authors
KITANOVSKA STOJKOVSKA, Tanja; PANTEKOVSKA, Liza
- Abstract
The interest in practicing fitness was no longer perceived as a fashion for fun and turned into a conscious need of larger social groups. It is somehow a subject for pleasure by using a sport. The connection between physical culture and health, efficiency and productivity is clearly felt. Thus new modern way of life requires essential attributes and revolution of acting exercising of the individua for healthy lifestyle. The dynamic of the social progress created new needs of tourist whose satisfaction is essential is very important for the health and modern tourism. The aim of our research was to connect the user's motive for using fitness services and chousing the fitness center, in everyday life and in the time of the tourist stay, which leads to important marketing sign about the theory and practice in our country. The object of the research was 40 active users in 4 fitness clubs in Kumanovo and Skopje, based on their views we evaluated by 48 variables. The behavior of tourists is very complicated and requires neutralization of everydays behavior, or its continuity. As a guiding motive for creating interest in fitness activity, at the same time, the users notify: good lucking and beautiful bodi figure, as well as improving health and functionality. Exactly those motives that are harmonized with modern equipped gyms, should give primary implementation of fitness in the society as well as the tourist offers.
- Subjects
SKOPJE (North Macedonia); PHYSICAL fitness centers; PHYSICAL education; TOURISTS; MEDICAL tourism; PROGRESS
- Publication
Vizione, 2019, Issue 33, p393
- ISSN
1409-8962
- Publication type
Article