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- Title
THE ROLE OF ECOTOURISM IN PRESERVING ENVIRONMENTAL AWARENESS, CULTURAL AND NATURAL ATTRACTIVENESS FOR PROMOTING LOCAL COMMUNITIES IN BALI, INDONESIA.
- Authors
Satrya, I. Dewa Gde; Kaihatu, Thomas S.; Budidharmanto, Lexi Pranata; Karya, Denis Fidita; Rusadi, Ni Wayan Purnami
- Abstract
Ecotourism is a form of sustainable tourism that aims to preserve the natural environment and wildlife while benefiting local communities. It is a responsible and ethical way of travel that promotes environmental awareness, education, and cultural exchange. Ecotourism has gained popularity recently due to growing concerns over environmental degradation and climate change. This study discusses the influence of environmental awareness, cultural and natural attractiveness, and ecotourism attributes on destination image and intention to visit. The location of the study is in Bali, Indonesia. This study used quantitative research using purposive random sampling and analyzed using SmartPLS. The results explain a significant positive relationship between environmental awareness, cultural and natural attractiveness, and ecotourism attributed to destination image and intention to visit.
- Subjects
BALI Island (Indonesia); ECOTOURISM; SUSTAINABLE tourism; ENVIRONMENTAL degradation; AWARENESS; CULTURAL relations; JUDGMENT sampling; WILDLIFE watching
- Publication
Journal of Eastern European & Central Asian Research, 2023, Vol 10, Issue 7, p1063
- ISSN
2328-8272
- Publication type
Article
- DOI
10.15549/jeecar.v10i7.1386