Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleToasts: Rhetoric and ritual in business negotiation in Confucian cultures.AuthorsBeamer, LindaAbstractFocuses on toasts as a rhetoric and ritual in business negotiation in Asia. Explanation for the toast ritual; History of toast; Rules in toasting; Use in diplomatic negotiation. INSET: A sample toast..SubjectsASIA; TOASTSPublicationBusiness Forum, 1993, Vol 18, Issue 4, p22ISSN0733-2408Publication typeArticle