Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleShaping programs through marketing.AuthorsSahnas, Elizabeth; Crittenden, Victoria L.AbstractMarketing in the Public Sector: A Roadmap for Improved Performance, by Philip Kotler and Nancy Lee. Upper Saddle River, N.J.: Pearson Education, publishing as Wharton School Publishing, 2007. 336 pp., $35.00 cloth.SubjectsMARKETING in the Public Sector: A Roadmap for Improved Performance (Book); KOTLER, Philip, 1931-; LEE, Nancy; MARKETING; PUBLIC sector; NONPROFIT organizations -- MarketingPublicationNonprofit Management & Leadership, 2007, Vol 17, Issue 4, p477ISSN1048-6682Publication typeArticleDOI10.1002/nml.164