We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Market orientation, organizational performance, and the mediating role of crowdsourcing in knowledge-based firms.
- Authors
Devece, Carlos; Llopis‐Albert, Carlos; Palacios‐Marqués, Daniel
- Abstract
This paper establishes the relationships between market orientation and crowdsourcing in knowledge-based firms for improving their organizational performance. By understanding the relationships among these variables, firms are in a better position to tackle complex business and innovation problems faster and at a lower cost. Results from the Spanish biotechnology and telecommunications sectors show the relevance of social networks for a better adaptation to rapidly changing markets and increasing competitiveness.
- Subjects
MARKET orientation; CROWDSOURCING; ORGANIZATIONAL performance; INFORMATION services industry; TELECOMMUNICATION
- Publication
Psychology & Marketing, 2017, Vol 34, Issue 12, p1127
- ISSN
0742-6046
- Publication type
Article
- DOI
10.1002/mar.21053