Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCONSUMERISM (Book Review).AuthorsRhodes, DennisAbstractReviews the book 'Consumerism: Search for the Consumer Interest,' second edition, by David A. Aaker and George S. Day.SubjectsCONSUMERISM (Book); CONSUMER education; NONFICTIONPublicationManagement Review, 1978, Vol 67, Issue 8, p64ISSN0025-1895Publication typeBook Review