We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Comparative Analysis of the Online Reputation of Class A and Class B Accommodation in Burgas.
- Authors
Prodanova, Radostina
- Abstract
The purpose of this article is to give us an overview via the comparative analysis of some main components of online reputation between two different types of accommodation - hotels and family hotels. With the use of the statistical package SPSS, the ratings, the number of reviews, and the response rate of the two types of objects were studied. The results are showing that family hotels have higher rating scores on Booking.com (8.64%) compared to pure hotels (8.05%). What is also showing that for family hotels, management responses influence pricing, while for hotels, the category and rating of the object are crucial. The response rate for both types of accommodation is still too low: 11.3% for family hotels and 14.6% for pure hotels. Also, the study reports a strong correlation between ratings in Google.com and Booking.com.
- Subjects
BURGAS (Bulgaria); ONLINE education; HOTEL rates; COMPARATIVE studies; REPUTATION
- Publication
Izesstia, Journal of the Union of Scientists - Varna, Economic Sciences Series, 2022, Vol 11, Issue 1, p120
- ISSN
1314-7390
- Publication type
Article