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- Title
FAIR TRADE LAWS--HOW FAIR?
- Authors
Luchsinger, L. Louise; Dunne, Patrick Al.
- Abstract
The article discusses the impact of the U.S.' fair-trade laws on chain store operations. Over 45 U.S. states passed fair-trade laws between the 1920's and the early 1970's. They were intended to protect the small retailer and prevent chain store monopolies. Analysts say the legislation failed at both tasks. Fair trade laws allowed chain stores to avoid price cutting and gave rise to discount stores and private brands. In December, 1975 former U.S. President Gerald Ford signed the Consumer Goods Pricing Act. The law effectively terminated all interstate utilization of fair-trade practices and resale price maintenance.
- Subjects
UNITED States; UNFAIR competition; CHAIN stores; RETAIL industry laws; ANTITRUST law; PRICE cutting; FREE enterprise laws; PRICE maintenance laws; MONOPOLY laws; FORD, Gerald R., 1913-2006; ECONOMICS; LAW
- Publication
Journal of Marketing, 1978, Vol 42, Issue 1, p50
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1250328