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- Title
Three Variables in Stimulating Responses to Mailed Questionnaires.
- Authors
Vocino, Thomas
- Abstract
The article examines the effect of deadlines, cover letters, and stamps on the response rate to mailed surveys. A market research study designed to measure response rates was conducted in 1975 and mailed to members of the American Society for Public Administration. They found that despite a clearly posted deadline, response to the survey was limited. The cover letter design was found to have little impact on the response rates. Researchers found a minimal difference in the rate of response among those who received their survey with a commemorative stamp or a metered stamp.
- Subjects
MAIL surveys; RESPONSE rates; MARKET surveys -- Design &; construction; DIRECT marketing; SURVEYS; MARKETING management; AMERICAN Society for Public Administration; DEADLINES; COVER letters; POSTAGE stamp design; PSYCHOLOGY
- Publication
Journal of Marketing, 1977, Vol 41, Issue 4, p76
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1250238