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- Title
Social Class and Income as Indicators of Consumer Credit Behavior.
- Authors
Slocum Jr., John W.; Mathews, H. Lee
- Abstract
The concept of social class as the best market segmentation variable needs to be critically re-examined. This article presents research findings drawn from a study of commercial bank credit card holders suggesting that social class is not a better indicator of consumer credit behavior than income level.
- Subjects
SOCIAL classes; MARKET segmentation; CONSUMER credit; INCOME; CONSUMER behavior; CONSUMER culture; CREDIT cards -- Social aspects; SOCIOECONOMIC factors; PURCHASING -- Social aspects; PERSONAL finance; DEMOGRAPHY -- Social aspects; CONSUMER attitude research; ECONOMICS
- Publication
Journal of Marketing, 1970, Vol 34, Issue 2, p69
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224297003400214