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- Title
Association Development Division.
- Abstract
This article focuses on the Association Development Division of the American Marketing Association (AMA). This division focuses on marketing the services of the AMA to its members and chapters. Led by Ole S. Johnson, this division helps in the formation of new chapters, educational and student outreach, programming, and special projects. The article presents the division leadership, the area chairmen, and those involved in the development planning board. The article asserts that the development division is equally committed to quality as it is to quantity.
- Subjects
UNITED States; ASSOCIATIONS, institutions, etc.; AMERICAN Marketing Association; MEETINGS; JOHNSON, Ole S.; ORGANIZATION; INTERNAL marketing; MEMBERSHIP campaigns; MEMBER services; IN-house services (Business); NONPROFIT organizations -- Marketing; MEMBERSHIP in associations, institutions, etc.; MARKETING
- Publication
Journal of Marketing, 1968, Vol 32, Issue 4, p22
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/0022242968032004-219.1