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- Title
Is the Talent Pool for Marketing Managers Drying Up?
- Authors
Twedt, Dik Warren
- Abstract
The article focuses on the shortage of talented marketing managers. The National Industrial Conference Board Inc. reports a serious marketing manpower crisis in a current survey. According to a survey by Northwestern University's Frank S. Endicott, corporation hiring goals this year are 53% larger than last year, and last year business got only two-thirds of the graduates it needed. When college students choose other than business careers, marketing suffers along with other business functions. And when the brightest students are less and less likely to elect business careers, then the chances for the marketing team to be of a "higher intellectual level" are correspondingly reduced. It is a matter of legitimate concern for businessmen that the percentage of these talented students choosing "business" as a career has shrunk from 1957's rather puny 5% to a positively anemic 2% by 1966.
- Subjects
MARKETING executives; LABOR supply; BUSINESS students; TALENTED students; NATIONAL Industrial Conference Board; MARKETING; EMPLOYEE recruitment; COLLEGE graduates; PERSONNEL management
- Publication
Journal of Marketing, 1967, Vol 31, Issue 3, p65
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1249033