We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
How Can the Marketing Man Market Himself?
- Authors
Twedt, Dik Warren
- Abstract
The article offers information for marketing professionals looking for a new job. A discussion is presented about methods of self-marketing and the importance of following basic rules of selling when marketing your skills to a potential employer. The author outlines the process of searching for companies that have an immediate need for a worker with your skills and focusing on those live prospects with direct mail. The contents of a job application are presented, including a resumé, cover letter, and photograph. The author focuses on the importance of applying marketing rules to oneself.
- Subjects
JOB hunting; MARKETING; MARKETING personnel; EMPLOYMENT portfolios; JOB applications; JOB resumes; EXPERIENCE; ABILITY; OCCUPATIONS; EMPLOYMENT changes; EMPLOYEE selection; PHOTOGRAPHS; MARKETING of professional services
- Publication
Journal of Marketing, 1964, Vol 28, Issue 2, p73
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1248899