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- Title
SEASONAL PSYCHOLOGY.
- Authors
Vicary, James M.
- Abstract
The article discusses seasonal psychology and the differences in human behavior during each season. The psychoseasonal trend is described for its marking Americans' perceptions of seasonal change. Word association tests are noted. Winter reportedly has the shortest seasonal association, while spring has the longest. People who are exclusively oriented towards one season are described. Deseasonalizing influences are explained. The article describes differing cultural, economic, psychological and social behavior depending on the season or time of year.
- Subjects
UNITED States; SEASONS; HUMAN behavior; AMERICANS; ECONOMIC seasonal variations; GENDER; CULTURE; PSYCHOLOGY; ORGANIZATIONAL structure; CULTURE -- Psychological aspects; SEASONAL markets; SEASONAL industries
- Publication
Journal of Marketing, 1956, Vol 20, Issue 4, p394
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1248242