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- Title
The Great Manipulator.
- Authors
Mostegel, Iris
- Abstract
The article focuses on the life and career of Edward L. Bernays, who was regarded as a 20th century leader of public relations in the U.S. It provides overview of Bernays' clients and their campaigns which include the American Tobacco Company, United Fruit Company, General Electric, and the National Multiple Sclerosis Society. It also mentions that the success of Bernays' career was aided by his wife and business partner Doris E. Fleischman.
- Subjects
BERNAYS, Edward L., 1891-1995; PUBLIC relations; FLEISCHMAN, Doris E.; HISTORY of advertising; 20TH century United States history; GENERAL Electric Co.; AMERICAN Tobacco Co.; TWENTIETH century; CORPORATE history; HISTORY
- Publication
History Today, 2016, Vol 66, Issue 1, p41
- ISSN
0018-2753
- Publication type
Article