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- Title
Análisis del consumo de medios digitales españoles durante la pandemia del coronavirus SARS-CoV-2.
- Authors
Sierra Sánchez, Javier; Liberal Ormaechea, Sheila; de Vicente Domínguez, Aida María
- Abstract
In this empirical research work, we have carried out an analysis of information consumption in Spanish digital media from the start of the SARS-CoV-2 outbreak in the world, giving special importance to the period of expansion in Spain. We have analyzed the number of informative pieces that have originated in the digital media that referred to the health crisis under two terms (Coronavirus and COVID-19) to control the reader's ability to compromise. For this, we have applied the quantitative type content analysis technique, obtaining data of great interest. Thus we have managed to obtain a correlation between a large number of informative pieces regarding the greater reach / commitment with users. On the other hand, social networks, specifically Facebook and Twitter (in this order of importance) will change into the perfect complement of digital media to circulate news events and, in this way, impact a greater number of the population. Finally, we have detected how, in the context of this global pandemic, news whose headlines are positive have greater reach and commitment in society.
- Subjects
SARS-CoV-2; DIGITAL media; QUANTITATIVE research; COVID-19 pandemic; SOCIAL networks
- Publication
Historia y Comunicación Social, 2021, Vol 26, p41
- ISSN
1137-0734
- Publication type
Article
- DOI
10.5209/hics.74240