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- Title
College Sport and Declining Stadium Attendance: Designing Adaptive Strategies.
- Authors
Abeza, Gashaw; O’Reilly, Norm; Kashuck, Kyle; Law, Joshua; Speck, Alexandra
- Abstract
This case study presents the challenge of declining football attendance that a number of NCAA football programs are facing. The case participants (as members of a hypothetically formed advisory board) are asked to develop adaptive strategies and tactics to respond to this challenge by conducting an in-depth examination of fans’ declining stadium attendance and proposing recommendations to the Pac-12 Commissioner’s office. Particularly, students are expected to detail the reasons for fans’ declining stadium attendance, to identify the short-term and long-term implications of declining stadium attendance, and to specify adaptive (corrective) strategies that can be designed based on Arizona State University’s ticket-related marketing initiatives as a template. As a member of the advisory board, students are asked to address a list of questions and provide recommendations to address the challenge.
- Subjects
COLLEGE sports; FOOTBALL attendance; NATIONAL Collegiate Athletic Association; ADVISORY boards; ARIZONA State University
- Publication
Case Studies Sport Management (2167-2458), 2018, Vol 7, Issue 1, p4
- ISSN
2372-5540
- Publication type
Article
- DOI
10.1123/cssm.2017-0039