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- Title
A IMPORTÂNCIA DOS FATORES HUMANOS NO DESENVOLVIMENTO DE PRODUTOS COM ELEVADO DESEMPENHO AMBIENTAL: ESTUDO DE CASOS.
- Authors
Jabbour, Charbel José Chiappetta; Santos, Fernando César Almada; De Sousa Jabbour, Ana Batriz Lopes
- Abstract
The aim of this paper is to discuss the incorporation of environmental criteria into product development, highlighting the contributions of human resource management factors. The literature review is complemented by two case studies carried out in Brazilian companies. It is possible to conclude that the more environmentally-friendly products are developed with excellence, the more this type of product development interacts with human resource management factors. Finally, the main ways for continuing the analysis of this paper are presented.
- Subjects
BRAZIL; NEW product development -- Environmental aspects; PERSONNEL management; CASE studies; BUSINESS enterprises
- Publication
RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2009, Vol 10, Issue 4, p32
- ISSN
1518-6776
- Publication type
Article
- DOI
10.1590/S1678-69712009000400003