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- Title
The Role of Inference in Attribute Framing Effects.
- Authors
Leong, Lim M.; McKenzie, Craig R. M.; Sher, Shlomi; Müller‐Trede, Johannes
- Abstract
Previous research has shown that a speaker's choice between logically equivalent frames is influenced by reference point information, and that listeners draw accurate inferences based on the frame. Less clear, however, is whether these inferences play a causal role in generating attribute framing effects. Two experiments are reported, which suggest that frame-dependent inferences are sufficient to generate attribute framing effects, and that blocking such inferences may block framing effects. Experiment 1 decomposed the typical framing design into two parts: One group of participants saw a target described in one of two attribute frames and reported their estimates (inferences) of the typical attribute value. These estimates were then given to a second group of yoked participants, who evaluated the target. Although this latter group was not exposed to different attribute frames, they nevertheless exhibited a 'framing effect' as a result of receiving systematically different inferences. In contrast, Experiment 2 shows that experts-who are familiar with an attribute's distribution and are therefore less likely to draw strong frame-based inferences-exhibit a diminished framing effect. Together, these findings underscore the role of inferences in the generation and attenuation of attribute framing effects. Copyright © 2017 John Wiley & Sons, Ltd.
- Subjects
INFERENCE (Logic); FRAMES (Social sciences); CHOICE (Psychology); REASON; COGNITIVE bias
- Publication
Journal of Behavioral Decision Making, 2017, Vol 30, Issue 5, p1147
- ISSN
0894-3257
- Publication type
Article
- DOI
10.1002/bdm.2030